For today's class, we finished my favorite book of this quarter, "Citizen Marketers" by Ben McConnell and Jackie Huba. Even though Alisa almost didn't use this book, I feel this made up for the other books we had to read that I have been vocal about not liking (sorry, just telling the truth). "Citizen Marketers" taught us, I feel, more about grassroots campaigns and using word of mouth to our advantage. I believe that as PR practitioners and members of student-run firms, using these type of tactics are very beneficial and are sometimes forgotten among all the other tactics. Overall, I enjoyed this book a great deal and think any PR student should read McConnell and Huba's work.
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2 comments:
Wow. Thanks for the awesome comments and recommendation. Glad you found the book helpful with your studies.
I loved this book and I know many of my other classmates enjoyed "Citizen Marketers" as well. Thanks for writing such an awesome book!
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