One Percent Better

While I was at work today, I read the second chapter in "Citizen Marketers" entitled "The 1 Percenters." As I was reading the chapter, I became slightly confused about what the authors were trying to convey (I think all of the examples made me confused). So, to better understand what Ben and Jackie were trying to say, I Googled the one percent theory and came across several interesting blogs and articles concerning this idea. 

After reading the information on the different sites, I started thinking about how one percent can make such a difference, both negatively and positively. For example, if you have 100 customers and one is not satisfied, that one percent can negatively change other people's opinions. This will result in a decrease in sales and end up costing the company more money to promote their services or goods in a better light. 

However, what if people gave one percent more of themselves to create a positive impact? This is somewhat of an idealistic view, but quite possible. What if instead of doing the bare minimum to get by, you put a little bit more extra time and energy into that social media project? The results will most likely include a better grade on the assignment. By taking this idea and applying one percent more of yourself to a project will better the world overall. If everyone gave one percent of themselves to end hunger or better educate people about HIV/AIDS, these issues could be solved faster.

Unfortunately, this will never happen. Instead, people will not contribute, either in the social networking realm or actual society. As a Hell's Angel once stated, "We're the 1 percenters, man - the 1 percent that don't fit and don't care."